

Begin the journey of discovering your own sense of beauty with
By Wishtrend.


[Brand Story]
As a brand originated from a diverse global community, By Wishtrend believes that beauty is in individuality. Respecting individual authenticity rather than uniformity, we seek to accompany every journey of discovering one's own sense of beauty.


[Fun]ctional Skincare
We deliver high-performance skincare products in a fun and easy way, not mundane or complicated. We encourage everyone to enjoy exploring our products and support individual journey of discovering their own sense of beauty with our unique approach.
Tell Me More About Icons
-
[ Bakuchiol ]
Bakuchiol’s spring shaped icon is ready to bounce back your skin to its smoothest, bounciest, healthiest state. It represents our Bakuchiol line’s ability to take care of the skin’s texture, pores and elasticity, making it more youthful than ever.
-
[ Mandelic Acid ]
The diamond-shaped symbol represents mandelic acid, a next-gen AHA ingredient derived from almonds that gently exfoliates problematic skin, leaving it clear and radiant like a diamond.
-
[ Green Tea & Enzyme ]
The infinite loop that also looks like two droplets expresses the skin’s healthy reset through proper cleansing. Green Tea & Enzyme line’s two type cleansers will help you wash away dirt deep within pores, gently exfoliate and refresh your skin.
-
[ Propolis ]
Look at her, she’s a star! This Propolis icon is full of nature driven energy, bringing vitality and glow to your skin. The Propolis Essence, Ampoule and Cream will each fill up the skin with boosting, calming and balancing energy, making your skin radiate with healthy glow.
-
[ Aloe ]
It’s not a water angel, but it will help the skin’s water retention through layered moisturization. The light yet refreshing Blue Oasis Aloe Hydrating Serum will keep your skin calm and hydrated.
-
[ UV Defense ]
The ring around sparkling light expresses the UV Defense Moist Cream’s ability to fully protect your skin from UV rays, infrared radiation and blue light. It will help you safely enjoy the sunshine in all your daily activities and adventures.